MUNCIE, Ind. – The concept of “greenwashing” involves unsupported claims made by brands to deceive consumers into believing that their products are more environmentally friendly than they actually are. For example, clothing companies will often use words such as “eco-friendly,” “natural” or “organic” to do so.

While some brands are truthful about where their dyes, materials and prints come from, not every brand is. Factors like responsible sourcing, usage of natural dyes and ethical manufacturing are all pieces of the big puzzle that is sustainable shopping, and this puzzle could potentially impact your health and the economy overall if not navigated properly.....